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ABOUT US SALES & MARKETING

We are hotel branding and positioning experts. We focus on operating independent boutique hotels and work to establish unique branding and marketing to set the product apart from the competition. P is for Promotion.

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Oct 04
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SALES & MARKETING

Sales and Marketing are integral to a hotel property's success. You are doomed to fail without a marketing plan or even an understanding of the 4 basic P's of marketing. We understand hotels; We understand Placement, Promotion, and Pricing. Wait, that's 3 P's! So yes, your Product is your hotel, but it's more than just that. Your product is online, physical, and social.

Without a digital marketing strategy, how is a guest supposed to find your physical hotel? If you don't maintain your facilities or offer a compelling hotel product, you will fail to win positive reviews. And increasingly, people talk. And they even tweet!

Here's how Perigon Hospitality can help you with Promotion:

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HOTEL DIGITAL MARKETING & SEO

We helped build the leader in Digital Marketing for hotels, INNsight, so we know a little bit about promoting your hotel. We start with designing or redesigning your hotel's digital footprint and setting it up for success online with direct sales, and then layering on SEO, social media, and reputation management services.

REPUTATION MANAGEMENT

TripAdvisor is HUGE! If you do not pay attention to your hotel's online reputation you are dismissing your number one revenue driver. We pay attention to your hotel's reputation and listen to your customers by using our very own reputation management tools. We curate and reply to your customer's feedback and work hard to drive back guests to your hotel to book directly.

GROUP SALES

We have relationships with well over a hundred tour group agencies and book hundreds of groups that easily check in and check out daily at some of our hotels. Our group contacts plus our management know-how can efficiently drive your shoulder month's sales and help blend your hotel's revenue mix between single room sales and room blocks.

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HOTEL BRANDING & POSITIONING

The Perigon Team has been involved in dozens of hotel rebranding projects including taking hotels independent from the shackles of franchises. We study the market and then use our expertise to develop strategies and vision to craft the perfect brand for our hotels. Once we settle on the brand paradigm, we develop the branding kit and work to establish the new brand in the marketplace.

COLLATERAL DESIGN

Perigon Hospitality is uniquely positioned as we have our own graphic design team and countless vendor relationships to take vision and make it into reality. From business cards and rack cards to signage and digital media, we can handle the creative for hotels without third party designers. Don’t settle for bland when you can brand.